Which insurance company best in SG?

Which insurance company is best in Singapore?


NTUC Income and Great Eastern top YouGov's brand equity ranking of insurers in Singapore across 2023.

Ranking of major insurance companies in Singapore:

NTUC Income was viewed most positively by consumers over the past 12 months. It achieved the highest Index score (26.5) – an overall measure of brand health, calculated as the average of its Impression, Quality, Value, Corporate Reputation, Customer Satisfaction and Recommendation scores.

NTUC Income (26.5),
Great Eastern (23.6),
AIA (16.9),
Prudential (16.2),
Singlife (9.8),
Manulife (8).

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https://business.yougov.com/content/48445-yougov-brand-equity-ranking-2023-singapore-insurance

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My Endowment Policies purchased:
Income: 8
GE: 7
Prud: 2
Singlife-Aviva: 3
Mn: 3
TM:1

This type of Insurance Ranking survey is detrimental to the poor performers; and a wake-up call to up the ranking.

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